Alive Experiences, one of India’s Top Artist Management Company, has taken a major step forward by opening its new office in London, United Kingdom. This move marks a new chapter in its journey to support and promote talent beyond borders. Alongside the launch, Alive Experiences has signed ten exceptional artists from the UK and beyond, covering a wide mix of musical genres and styles.
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The new London roster features Faizan Ali Khan, Natalia Ungar, Amir Hashmi, DJ Veronika Rajput, Bollyjammers, Ella Jeanie, Mohsin Naksh, Mr Vish, Rijul, and Parry Mad. Together, they represent a rich mix of classical, contemporary, electronic, and acoustic music — all under one roof.
Faizan Ali Khan carries forward a 500-year-old legacy as the son of Ustad Shafqat Ali Khan and grandson of Ustad Salamat Ali Khan of the Shamchaurasi Gharana. A master of classical ragas, his track “Morey Naina” crossed two million views in its first week, proving that his voice resonates with both tradition and modern audiences.
Natalia Ungar, known as the “Fairy making Fairy music,” creates mystical soundscapes inspired by nature, mythology, and healing chimes. Her album Ladybird and hit single Call Me Diana bring a magical quality to the music scene.
Amir Hashmi blends heartfelt melodies with storytelling that reflects his cultural roots. From street performances to global stages, Amir’s music carries warmth and connection, breaking barriers between audiences.
DJ Veronika Rajput is a crowd favourite for luxury events and music festivals, seamlessly mixing genres to keep energy levels high. A familiar face from MTV reality shows, she adds charisma and precision to every performance.
Bollyjammers have reinvented live music experiences by combining DJs, dhol beats, vocals, and high-energy performances. Their unique format has made them a top choice for weddings, concerts, and special events.
Ella Jeanie is a jazz, R&B, and soul singer with classical training and a Master’s degree in performance. Her smooth and emotive style brings depth to every song.
Mohsin Naksh is known for his soulful performances both on stage and in street busking sessions. His song TU KON AIN shows his ability to connect with listeners on a personal level.
Mr Vish has nearly two decades of DJ experience, famous for rare edits, creative mashups, and his ability to mix traditional South Asian sounds with modern electronic beats. Tracks like Bangle ke Peeche (Afrohouse Mix) and Channe ke Khet (Tribalhouse Mix) show his skill in blending cultures through music.
Rijul, a singer and guitarist, delivers heartfelt acoustic renditions of Bollywood classics. His live shows and collaborations, including performances with Hania Aamir, have won him a loyal following.
Parry Mad first rose to fame as a finalist in SA RE GA MA PA Challenge 2005. Since then, he has starred in West End productions like Bend It Like Beckham – The Musical and Mrs Kapoor’s Daughters Wedding, proving his versatility across music and theatre.
The London lineup of Alive Experiences shows the company’s commitment to representing a broad range of genres. From the intricate vocal mastery of Faizan Ali Khan’s classical ragas to Natalia Ungar’s mystical fairy rock, Amir Hashmi’s soulful narratives, and Bollyjammers’ electrifying live acts, the variety is remarkable.
Jazz, R&B, Bollywood fusion, electronic mashups, and acoustic renditions all find their place here. This variety not only reflects the diversity of the UK music scene but also creates opportunities for cross-genre collaborations that can reach new audiences worldwide.
Along with the artist signings, Alive Experiences has launched six fresh singles that are now streaming on major platforms including Spotify, Apple Music, Tidal, Amazon Music, YouTube Music, iTunes Store, Deezer, BeatPort, and Gaana.
This wide release ensures that music lovers everywhere can enjoy the new tracks, whether they are into classical performances, club beats, soulful ballads, or experimental mixes. The strategy reflects Alive Experiences’ mission to give their artists the best possible reach in the digital music space.
At the centre of this achievement is Mayur Aggarwal, founder of BeTogether and head of Alive Experiences. With more than a decade in music and live entertainment, he has worked with some of the biggest artists and brands in India. His leadership style focuses on creating real opportunities for artists to grow, rather than just following trends.
Mayur’s inclusion in the “Top 10 Future Leaders” list is a recognition of his dedication to shaping the creative industries. He believes in supporting voices that might otherwise be overlooked, ensuring that new talent gets the spotlight it deserves. This London expansion is another step towards building a global network where artists can thrive without limitations.
With their London office, Alive Experiences now operates across continents, offering artists greater exposure and opening doors for international collaborations. By signing a diverse roster and releasing music on multiple platforms, the company is helping artists connect with listeners everywhere.
This move also sets the stage for cultural exchange, where different music styles influence each other and inspire new creations. Whether it’s Faizan Ali Khan’s classical roots meeting Mr Vish’s electronic beats, or Natalia Ungar’s mystical rock blending with Ella Jeanie’s soulful jazz, the possibilities are endless.
Alive Experiences has proven that music can cross any border when guided by vision, dedication, and the right support. Under Mayur Aggarwal’s leadership, the company is not only managing artists — it is helping shape the future of global music.
Also Read- India’s Future Leaders: Mayur Aggarwal of A’Live Experiences Makes the Top 10 List
